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Reasons to Choose Seoul
WHY SEOUL Reasons to Choose Seoul

Reasons to Choose Seoul

Reasons why you should choose Seoul as your MICE destination.

  • Global Business
    Event Destination
  • Sustainable
    MICE City
  • Grounded MICE
    Infrastructure
  • Hybrid ·
    Tech City
  • Diversity &
    Inclusion City
  • Convenient &
    Safe City

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남산타워 이미지

Global Business
Event Destination

  • UIA (2025) – 3rd worldwide, 1st in Asia for international meetings hosted
  • ICCA (2025) – 6th worldwide for international meetings hosted
  • Global Traveler GT Tested Reader Survey Awards (2015–2024) – Best MICE City for 10 consecutive years; Hall of Fame
  • The Trazees Awards (2022–2025) – Favorite Worldwide City for 4 consecutive years
  • M&C Asia Stella Awards – Best Conference & Exhibition City (Asia) in 2022; Best Exhibition City (Asia) in 2024
  • Global Traveler Leisure & Lifestyle Awards – Best Leisure Destination in Asia in 2023 and 2025
  • TTG Travel Awards (2024) – Best Local Tourism Organization (first-time winner)
2021 sma 연례회의 이미지

Sustainable
MICE City

  • Purses invigoration of tourism industry ecosystem through mutual growth with 314 Seoul MICE Alliance members
  • Broadens local alliances with SMA members and other RTOs to create synergy in marketing activities
  • Maintains global cooperation through ACA (Asian Convention Alliance) and HCA (Hybrid City Alliance)
인천공항 이미지

Grounded
MICE Infrastructure

  • Operations to 178 cities in 54 countries (as of 2025)
  • Operation of 53 unique venues in Seoul available for various business events (as of 2025)
  • Operation of 463 hotels with 59,928 rooms available throughout Seoul (as of 2024)
2021 sma 연례회의 이미지

Hybrid -
Tech City

  • Supports to hold online events on a virtual event platform, Virtual Seoul 2.0
  • Provides realistic & experiential site inspection through 360 VR videos, Virtual Seoul Tour
  • Korea, commercializes world's first 5G network (2019)
  • Awarded IDC Award for Digital Resilience
인천공항 이미지

Diversity &
Inclusion City

  • Provides barrier-free travel support services with Seoul Danurim Tour
  • Offers “50 Vegetarian Restaurants” from 948 locations in Seoul (※ Source: Seoul Vegetarian Guidebook(2021), 50 Plant-based Restaurants (2022))
  • Provides “70 Seoul Wellness Spots” for healing and meditation experiences
  • Operates Seoul Medical Tourism program with 13 world-class general hospitals facilitated with state-of-the-art technology
2021 sma 연례회의 이미지

Convenient & Safe
City

  • Earned 96% satisfaction rate among overseas tourists with travel experience in Seoul (based on Korea Tourism Organization's survey of overseas tourists in 2024)
  • Recognized as 8th safest city in the world (based on "The Safe Cities Index 2019" released by the Economist Intelligence Unit (EIU))
  • Supports safe event operation for event organizers and participants through Seoul Safety Support program
  • Enhances convenience with a rechargeable prepaid transportation card (T-money Card)